behind the scenes on our photoshoot

With renowned photographer Tim Marsella behind the lens and under the watchful eye of award-winning stylist Kate Van de Hage, we shot the anyware kids clothing campaign on a cold but bright day in London

There is always so much anticipation waiting for the models to arrive, Will they be in a good mood? will they get along?? What will the weather do? When will we lose the light? What are we going to have for lunch?


Well there was no need to worry because they all showed up bright and breezy and ready to have fun. It’s important to work with a photographer who puts the kids at ease and makes the day fun; from the moment they walked through the door Tim was making them laugh

even asking the lovely identical twins how they knew each other. It didn’t feel like work to any of us and we achieved such a relaxed and natural feel to the photographs which is exactly what we were after.

We lucky to find a great location in London, it’s important to find somewhere that fits your brand, the house we chose was minimal yet warm and full of character with some great details. A blank canvas really – which let the clothes speak for themselves.

Thank you to all the models and the team behind the scenes of this shoot, we are over the moon with the results.

shop the collection here