Back in January, you might have seen a bit of buzz on social media about Jessie Ware’s new project, we announced to the world what we had been keeping secret for a long time.
In a small hotel in London, we invited friends and family along with press, influencers and buyers to preview our new brand.
We had an amazing response and it spurred us on for the web launch a few months later.
We talked about the concept and what makes anyware different from other brands. It was a great opportunity for everyone to feel the fabrics and see the quality of workmanship that has gone into making this collection. Championing UK manufacturing and using hardwearing natural fabrics to encourage extended wear.
It was great to be able to bring it to life for everyone and show how the collection can be worn and outfitted.
We also previewed the autumn winter collection that will be available from August to illustrate how our simple shapes and minimal styling will slowly evolve maintaining the ethos of a slow staple fashion brand that doesn’t go out of style.
It’s always nerve wracking announcing something you have been working on for so long. We are so close to the project and feel so strongly about it, you always hope that everyone else will appreciate what you are trying to achieve.
We were overwhelmed by the response and support we have received and can’t wait for you to enjoy it too!