our story

our story

George, is an experienced designer and mum of teenagers who knew the impact of fast fashion on the environment and knew this was an opportunity to something different.

She then went on to create an award-winning sustainable lifestyle brand that carries a signature style whilst being effortlessly cool, modern and understated. 

anyware is designed to grow with your child; iconic unisex shapes and wearable wardrobe 
staples are created for easy dressing. Clean lines and oversized boxy shapes are seasonless and gender equal, to be shared by siblings and loved for years to come.

Sustainably designed and ethically British made.


"A friend told me about anyware and I loved it the second I saw it, everything is designed to last and be passed down, exactly the kind of thing I look for when shopping for my kids" - Courtney Adamo, Babyccino

"I love so much about this brand." - Leonora Bamford, My Baba Blog

"The striped bandanas and mustard hareem pants are a must for the coolest kids in town." - Living Etc Magazine

"We love that al the pieces are deigned to grow with your little one, so they will last well beyond one season." - Absolutely Mama Magazine



As a new brand, we have a responsibility to minimize our impact on the environment wherever possible, each style can be adapted, encouraging you to wear and share for longer.

We pledge to use all natural fabrics and aim to minimize wastage by taking extra time and care to lay patterns during our cutting process. Where possible we have cut single use plastic from both our supply chain and in delivery to our customers.

We are making a conscious effort to reduce our carbon footprint and are proud to support British manufacturing.

sizing structure

Our unique sizing structure encourages you to wear and love for longer.

anyware fits 0-8years with round numbers indicating the suggested age but designed for extended wear. For example, size 2 is designed to fit from 1-3years. We recommend measuring your child and using our cm size guide as every child is different.

Styles are oversized and boxy with the ability to roll sleeves and legs up or down and synch in or out waistbands as your child grows.

anyware size

size 0
size 2
size 4
size 6
size 8

height (cm)


approximate age